Basic, informational web site multimedia design and web e-commerce
design both begin with a structure outline. There are a few
best practice web site information divisions that can be customized
to tie into your main theme.
The most common of these are listed below.
Main page - This tells your visitor what you offer
and details what they can find on your site.
Company history - This should present your company
as a solid, trustworthy foundation.
Testimonials - Although dedicated testimonial pages
are often ignored, strategic placement throughout the site
will reinforce your credibility and trustworthiness.
About us - On a smaller site, this can replace a number
of other pages such as quality and history.
Location - This displays your address, map, and driving
Contacts - This displays your fax, e-mail, and phone
numbers. You can also include a mini-directory for all departments
or contact points.
Product/Services - This lists each distinct product
or service on its own page. These pages get most of your web
Mission or Purpose - This outlines your organization's
values. Again this page builds your credible and stable reputation.
Line card - This is a directory of the major brands
you stock or sell. It's a simple list of the manufacturer's
name and a listing of some of the brands they manufacture
or distribute. If the manufacturers have web sites, you can
also include a link to them.
Prices/Rates - This is another strong selling page
and another opportunity to showcase your products or services.
Recently completed projects - This enables you to dynamically
communicate with your viewers. Give details, pictures, and
background information. Explain why you were chosen and how
you used your skills to solve problems and complete projects.
Product comparison/cross reference page - If you sell
products, this displays a side-by-side comparison to competitors
explaining why yours is the best choice.
FAQs - A good Frequently Asked Questions page can
be a valuable way to answer questions that might otherwise
be an obstacle to a sale. It can also include information,
phrased in the form of a question, that didn't fit in other
inquiry forms, this page tells your potential customers that
you won't abuse their information.
News and press releases - This is another opportunity
to dynamically communicate with your visitors. This may contain
links to individual news or press release pages.
Inquiry form - This gathers leads and helps you maintain
contact with potential customers after they leave your web
site. This should be short, but also include fields for all
the information you need.
Customer service - If you already have an Internet
customer base, this gives them an inquiry page to report problems
or ask questions.
Quality and certifications - This lists qualifications,
certifications, quality awards, or ISO standards. This is
another chance to convince your prospective customer.
Links - called 'further information' or 'trade associations'
- This is an opportunity to link to all of your product manufacturers,
trade associations, and professional bodies. This is also
an opportunity to provide return links to sites that have
agreed to link to you.
Employment Opportunities - This lists your current
Resources - This describes your manufacturing plant
or factory equipment.