Getting listed in search engines isn't rocket science. With
a little effort and our expert tips, you'll be surprised how
much you can achieve. You've put a lot of hard work and many
hours into making a great site. This same type of effort is
essential if you want the world to find it.
Over the next few pages, we're going to reveal some basic
tips, as well as some advanced tricks you can use to climb
the listings on the search engines. These are proven methods
that will work if followed properly. And just for fun, we're
tossing in some neat wizardry to use on your site and some
tricks to help you find out how the competition got where
Find out which search engines you should be focusing on,
how to get listed in those engines, and reasons why you may
not be succeeding. We'll discuss the importance and proper
use of Meta Tags, and other good ways to have the search engines
successfully spider and list your website.
The Top Search Engines
Getting listed in any search engine is great, but getting
a prominent listing in the top engines is essential. If you
can get your site listed in one of the first three pages of
these engines, you can expect a nice increase in traffic.
Most people when searching the web will only go three pages
deep. If you're not seen on one of the first three, odds are
they will click out before your link is seen. We're not telling
you to ignore the smaller engines, but to spend a little extra
time and effort to get listed on these:
- getting listed at Yahoo should be your primary objective.
This is the directory that started it all and is by far the
most popular and most used of all search engines on the Web.
This one is so important, we've dedicated an entire page in
this tutorial to help you get listed.
- the largest search engine on the Web for pages indexed.
Getting listed at AltaVista is very easy. Getting a high listing
requires good use of Meta Tags with heavy emphasis on your
keywords. More on keywords later.
- another big engine that uses a spider to index your site.
Once again, your title and keywords will help to enhance your
listing. A good listing here may also get your site listed
in their Top 5% of the Web.
Those are the top 3 search engines on the Web. The remaining
list comprise the other top engines that you should concentrate
on first. These engines are not listed in any particular order,
but all should be on your submit list:
- MSN -
- Open Directory
There are many more to work on, but these 12 should be your
priority. A good listing on any of these will increase your
traffic instantly. And don't forget, the meta-search engines
cull their listings from all of these. A good listing on these
will also get your site listed high in the meta engines. (
Getting Listed on Yahoo
Yahoo, better described as a directory than a search engine,
is by far the most important site on the Web to get your site
listed. After all, who hasn't heard of Yahoo? What sets Yahoo
apart from the others is that "real people" list
your site ... not a spider. One thing is extremely important
- follow the rules! If not, you'll be wasting your time. Carefully
read their FAQ and guidelines for submissions. If followed
properly and used with our tips, you will get listed.
The 3 most important steps to a good listing at Yahoo are:
1 - the title of your site
2 - the category you select
3 - keywords
The first thing you should do is search for your competition
using keywords. On the results page, you'll notice one constant
- all sites are listed alphabetically! Sites with titles containing
numbers are listed first, with poor old letter z last. Pick
a title for your site that will get listed early ... just
make sure it pertains to your content. Do a little research
on the sites listed high. Read their description and take
note of keywords and phrases you can use in yours.
After you've decided on your site title, it's now time to
find the best category. Look through all of the categories
that your site would fit under. Take note of how many sites
are listed in each category. Choosing a category with fewer
sites will give you a better chance of getting listed and
much less competition for a click-through. Just be certain
your site fits this category or you will get no listing at
Your next step is submitting a description of your site.
This is where keywords come in. You're only given 25 words
to work with, so choose your description wisely and try to
use as many relevant keywords as possible while still making
it look good. Don't just repeat keywords in your description,
but use them "in your description". This will take
some time and effort but it's very important since this description
will be relevant to all search results on Yahoo.
Finally - don't give up! Getting listed on Yahoo takes time
and patience. After submitting your site for review, wait
a minimum of 3 weeks. Go to Yahoo and search for your listing
using the title you submitted and/or using keywords. If you
can't find your site, submit it again. Wait 2 more weeks,
search, and repeat the process until you are listed. With
a little patience and a lot of perseverance your hard work
will eventually pay off and you will reap the rewards!
Before rushing off to submit to any search engine, let's
go over some fundamental elements in your site design to help
you attain a higher listing.
The Importance of Meta-Tags
Getting listed high on the search engines is hard. Getting
a high listing without Meta Tags is practically impossible.
You can use the free Meta Tag generator right here at Bravenet,
but before you do, let us tell you why they are so essential
to your site. When you submit your site to AltaVista or many
of the other engines that use spiders, they only ask you for
one thing - your URL. Why? Simple, they send a spider to crawl
your site for all the other details. And the very first thing
this spider looks for is ... Meta Tags!
If you don't have Meta Tags in place, things can get ugly.
The spider will move to the text on your page, with the end
result being a really messy site description and no keywords
... that's bad!
In the next section we'll cover the two most important elements
in Meta Tags ... the description and keywords.
A lot of people miss the boat on this. Think about it ...
when you do a search and results are returned, what do YOU
want to see? Keep this in mind when you write your description.
You want to know what the site has and what it does. Nobody
wants to see: "this is the world's greatest site! come
visit it now and you won't be sorry!" Instead of a long
description, try entering two or three short sentences about
In these sentences, use relevant keywords! If you're not
sure how to write your description, do a search for sites
similar to yours. Find the top sites listed and view theirs!
Find the ones that stand out and say - CLICK ME! Use these
descriptions as a starting point for yours.
This tag is the mother of all Meta Tags. These are very important,
especially when submitting to the engines that use spiders
or robots to crawl your site. Keywords can be one-word descriptions
of what you offer or short descriptions. Once again, go to
a few different search engines and search for a site similar
to yours using different keywords. Look at the top 20 results
of your searches and keep track of the sites that match yours
If you want to know the best keywords for your meta tags click
Now, go to these sites, look at their source and their keywords
listed. This will give you a good idea of some of the keywords
you should be using. This is important - DO NOT repeat your
keywords more than 7 times. Why? Some search engines treat
repetitive keywords as spam and will automatically reject
you. And always list your most relevant keywords FIRST.
If you have the room, one last thing you may want to consider
is misspellings. Yes, it's true ... people do misspell more
than you think. Don't put too much emphasis on it, but find
your most relevant keywords and perhaps enter a few of those
with close, but not correct spellings!
Tricks for Clicks
Since you're reading this we're going to assume you have
a Web site. And on your site you most likely have a few images.
And one of these images is probably your logo. You will know
that each of the images on your site has an "Alt Tag."
Most people use this tag to either describe the name of the
image or leave it blank and not use it at all. Using the Alt
Tag of your logo is a great way to sneak in a few more keywords
into your site!
Now when a robot or spider visits your site, you've snuck
in a few more keywords for it to read!
Another trick we've seen used before is called "Title
Stacking." Just as the name implies, you would repeat
the title tag in your source code.
Just like keywords, do not repeat this too many times. 3-4
times is more than enough. Anymore that that and your page
may get booted for spamming.
Why You're Not Getting Listed
Some people can submit their site to certain search engines
100's of times and still not get accepted. Don't panic though.
Just follow the instructions we've given you and you'll be
on your way to a listing.
The most common error people make on their site is broken
images. Not only does this make your site's appearance look
shabby, it will slow down your load time and lower your score
for search engines. You're probably thinking I'm goofy because
you'd "know" if you had a broken image cause it's
visual right? That's only right if you're sitting there watching
your site 24/7 which I don't think you are. How many of you
link to other sites? How many of you link to affiliate programs
that require you to use images on remote servers? There are
your broken images ... not to mention the ones some people
link to from clipart archives.
So does this mean you shouldn't trade links? No ... but if
you can, store the images on your own site. That way, you
don't have to hope their site is running when your site is
spidered. The affiliate images are a bit harder to deal with,
but we'll cover that on the next page. Right now let's deal
with html coding....
Keep in mind when you submit your site that you are scored
on several factors. This includes keywords, title, description,
page speed and page errors. The higher you score, the higher
you will be listed.
Finally ... keep your links "alive." Dead links
to other sites are a major no-no. Now, ready for the ultimate
trick? Let's go....
Top Secret Search Engine Trick
This trick, and there's no trickery involved, should be used
by everyone that wants a good search engine listing. And what
make this so neat is the ability it gives you to improvise.
It's called - a "splash page." No ... not just one.
You should have 2, 5, or even 10 of them! Confused yet?
Most people who build a Web site submit their index or "main
page" to the search engines. That's fine if you're positive
it's coded perfectly, all links work, you have no broken images,
and all the other sites you have to link to are up an running.
And that's a BIG IF. Don't gamble on it. Build your main page
and leave it alone. When submitting to the search engines
... use your splash pages and use ALL OF THEM. Why do this?
1: You can use each splash page to test your different keywords
by changing the order of them or using different ones.
2: You can try different page descriptions and titles on each
3: Guaranteed fast-loading ... you don't need to use any image
on these pages. You can try a couple of pages with images
just to spice up the splash page a bit ... but keep them small
in file size and be sure to use the Alt Tag trick we showed
4: Splash pages are much, much easier to make "perfect"
where coding is concerned.
As mentioned, you can use and submit 5 or even 10 if you
like. And you can call them anything you want.
Build your splash pages using all the techniques we discussed
and you'll be on your way to a good listing in the top search
engines! With hard work and dedication, a good listing will
get you the results you want and the traffic you desire.
Search Engine Facts and Links
Find out what people are searching for ... right now ...
live! Besides being helpful in determining what your keywords
should be, it's a lot of fun :)
- MetaSpy offers a filtered and unfiltered version of live
keyword searches. The unfiltered version can and will contain
adult language. The results page refreshes every 15 seconds,
so you can sit and watch the show as long as you like.
- Peek Through the Keyhole - This one's a blast. It gives
you 20 results of searches using Jeeves technology that let
you search using a regular sentence! The page refreshes every
50 Daily Report - This is a must read and fun to boot!
Lycos is a major player where search engines are concerned.
Their daily report gives you the top keywords searched for
at Lycos. A lot of places charge big money for this info,
but Lycos gives it to you for free.
- Down and dirty list of the top 100 search terms. No frills,
but be careful with clicking the buttons as it will lead you
straight to the search results.