Once upon a time, not so many years ago, if you needed to
find something all you had top do was to let your fingers
do the walking for you. And the Yellow Pages are still are
great place to look for a specific type of business or service.
But that was then
Now we have the Information Super Highway. Finding
information, or anything else for that matter, is simply an
act of entering in the correct keywords at your favorite search
engine or directory.
Keywords are the 21st century equivalent of the Yellow Pages
and they are necessary to find whatever it is that you seek
online. But, not only do you find things with keywords, they
are also what others will use to find you.
The keywords you use on your website will determine exactly
how your website will perform in search engine and directory
searches made by potential visitors. This can have a huge
positive or negative effect on the exposure your website receives
from the global audience of the Internet.
Traffic is essential for the success of any website.
For those of us attempting to do business online, the proper
use of keywords can make or break you.
Here are a few important points to consider:
1. Choose Proper Keywords.
If you are selling fresh fruit online, it will not do you
any good to use words that describe auto parts. The keywords
you choose must be closely related to that subject or topic
which will be found on your website.
2. Good Use of Keywords.
Not only must you choose the correct keywords to describe
your website, but you must also make use of those keywords
throughout the actual body of the text of your website.
3. Excellent Use of Keywords.
Many people go to the trouble of researching keywords to make
their web site as attractive to potential visitors doing searches
but fail miserably at the most important element of the entire
process by naming the Title of their website Homepage.
Make use of your keywords in your website Title!
4. Do NOT SPAM Your Keywords.
It has long been thought that repetition of keywords will
improve the ranking of your website. While this was true many,
many years ago, it is not to be used today or your website
will be penalized if not outright banned by the major search
engines and directories. The exception to this rule is the
repeated use of the same keyword within the actual text of
your website but ONLY if the keyword is relevant. Repetition
for repetitions sake will also cause you to be penalized or
5. Research Your Keywords.
How would someone find you online?
Pretend you are a potential visitor to your website and compile
a list of words you might use at a search engine or directory
and research what these terms bring back as results to your
Is your website already among the search term results? How
about your competition?
If neither appears in the results of your search then you
need to try using other keywords.
6. Modify Your Keywords.
Just because you finally compile a list of keywords do not
fall into the trap of thinking that they are somehow now etched
in stone. Review the most common search terms being used at
least once every month or two and modify, adapt, adjust and
overcome any problems by making changes to your list.